As an increasing number of Africans across the continent gain access to social media, the demand for original African content increases. “Africa needs to create its own content because Africa needs to grow itself”.
The truth is everything in the world, from business to movies, mythology, history, culture, music and arts, is a potential source of content, that echoes to shape culture and Human behavior.
Every product in the World, every service, every ideology, philosophy theology has always tends to impact on these five things- HOW WE LOVE, HOW WE LIVE, HOW WE PLAY, HOW WE WALK, AND HOW WE DIE.
I’ve come to realize that African make Up don’t attract more players and can make impact not just on a local scale but also have a global sauce.
Come to think of this, What is the difference between Sango (a deity representing thunder in traditional Yoruba religion) and Thor? The difference is $3.5 to $4 billion! It’s not just packaging.
The god Thor was celebrated and idolised, made an icon by people who extracted the mythology and brought it to popular culture and then flipped it to the TV and then to the movies and merchandise. Can you now spot THE DIFFERENCE?*
Start thinking DIFFERENTLY!