The Torchbearers of Change: How the New Generation is Redefining Ideas, Goods, and Services

Glory J. Adegbemiro
3 min readSep 16, 2023

In the ever-evolving landscape of society, a new generation has emerged onto the scene, poised to take the reins of the future. They are, in many ways, even more critical than their millennial predecessors when it comes to the production and consumption of ideas, goods, and services. Let’s embark on a journey to understand how this generation is shaping the world as we know it.

Meet Generation Z, the torchbearers of change. Born roughly between the mid-1990s and the early 2010s, they have grown up in a world marked by rapid technological advancement, social connectivity, and unprecedented access to information. Unlike any generation before them, they have harnessed the power of the digital age from a remarkably young age.

One of the defining characteristics of Gen Z is their innate ability to filter through the noise. They are discerning consumers, unafraid to challenge established norms and institutions. This generation is driven by a desire for authenticity, a quality they hold in high regard when it comes to the ideas, goods, and services they engage with.

https://www.mintel.com/consumer-market-news/the-future-of-consumer-behaviour-in-the-age-of-gen-z/

In the realm of ideas, Gen Z is a force to be reckoned with. They are not content with superficial solutions; they demand depth, substance, and a commitment to addressing pressing global issues. From climate change to social justice, they are not just seeking change but actively pushing for it through grassroots movements and digital activism.

When it comes to goods and services, Gen Z is reshaping the market. They prioritize sustainability, ethical production, and social responsibility in their consumer choices. Companies that fail to align with these values risk becoming obsolete in the eyes of this discerning generation.

Furthermore, Gen Z’s unique ability to harness technology has given rise to a wave of innovation. They are the creators of tomorrow, constantly exploring new ways to improve efficiency, connectivity, and accessibility across various industries.

While the term “critical” may imply a certain level of skepticism, it’s important to note that Gen Z’s approach is not purely negative. They critique to drive positive change. They value diversity, inclusivity, and equality and are unapologetic in pursuing a better world for all.

As we look to the future, it’s clear that Generation Z already leaves an indelible mark on society. Their critical thinking, commitment to values, and innovative spirit are driving a paradigm shift in the production and consumption of ideas, goods, and services. The torch has been passed, and they are carrying it forward with vigor, poised to redefine our world for the better

Yet the oldest of the GenZers is just 23 years old, representing a new type of youth, who prefers transparency and accountability. Can you see a transformational generation?

If you’re an entrepreneur, you better tap into this.

_ Glory J Adegbemiro
(B.D.R, Certified D.M, HND M.E, P.C.S.M)

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Glory J. Adegbemiro

Customer Experience• Tech Sales || Entrepreneur|| Public Speaker